Lightspeed with a new article on asynchronous play. http://lsvp.wordpress.com/2007/11/29/games-20-asynchronous-gaming/
I liked this quote:
Part of the appeal of MMOGs (whether World of Warcraft or Puzzle Pirates) is knowing that you’re “in game” with thousands of other people at the same time, each of them interacting with the same universe that you are.
How can we make you “feel” that you are part of something big, without spending all that time playing online ?
We are working hard to do just that.