While roaming through San Francisco using Microsoft’s virtual earth, I saw this humongous billboard, planted by the MSFT people pushing local pizza (and local yellow pages ads) – clickable.
This is the expected next step in the growing in-game adverting trend. Not a hype, now a reality, putting ads in virtual worlds, whether retail games, MMO or real world browsers or plain virtual worlds.
Its where the future battle of Google, Microsoft and Yahoo will happen.
Join them, innovate or hide.