Monthly Archives: October 2008

time to push these dollars into action

EYEFOR TRAVEL on our favorite news centers, wrote about the ad dollars spent in the online travel market.

When recession hits, lead generation, especially action-based, is strong. Together with the fact that games stocks always perform better than market index in recession (people play more, we guess) Journeys is the media to be in. quote below.

 

Ninety four percent of travel executives have indicated that online advertising would provide the strongest return on investment compared to the other media in the next 12 months, according to the findings of a survey presented by JupiterResearch at Google’s TravelThink event in New York.

Some 20 percent of travel advertisers will spend more than $10 million on online marketing.

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